Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 250 stores, which consists of City, Family and Primavera Stores. Each of the Bata retail store differentiates itself in its range of merchandise. Primavera Stores are in the middle to high end, where shoes are up to date in fashion and design. Bata Malaysia also operates the Wholesale Division, which services many independent dealers.
As the largest shoe manufacturer and marketer, Bata Shoe Organization is driven by the mission that is “to be successful as the most dynamic, flexible and market responsive worldwide organization with footwear as its core business”.