Passion Begets Passion
For years, a group of young entrepreneurs dwelled on the idea of a unique food concept in Malaysia - the simple kind to have at any place and time, yet capable of providing the ultimate sweet tooth experience.
Coincidentally, they also shared a common passion for donuts.
More Than Just A Donut
Far from being a new concept in some parts of the world where the wheel had already been reinvented, the idea of warm and freshly baked donuts coupled with entertainment value (production theatre) was still a novelty in Malaysia.
The entrepreneurs aimed to change the local perception that the donut was just a donut. With their collective experiences in the food and beverage industry, they developed a unique dough mix and a delightful range of donuts at the lowest calorie scale possible. At the same time, without compromising the quality and flavour that donut fans would expect.
Big Apple Donuts & Coffee opened its doors for the very first time to Malaysian donut lovers in May 2007. It fell nothing short of a success phenomenon. With the customers’ waiting line spilling beyond the sidewalk, a new world experience for donut lovers began to emerge.
By the middle of 2008, Big Apple was acknowledged as one of the fastest growing food chains in the history of the nation with already 23 stores operating nationwide, just over a year after its birth.
Today, at an average growth rate of one new store a month, Big Apple is going global.